Advertising

Chapter Three

1. Explain how each of the following have influenced the evolution of advertising:

A. Capitalism B. Industrial Revolution

C. Manufacturers’ Pursuit of Power in the Channel

D. The Rise of Modern Mass Media

2. Discuss the key points of each of the following eras of the evolution of advertising in the United States:

A. Preindustrialization B. Industrial C. P.T. Barnum

D. The 1920s E. The Depression F. WWII & the 50s

G. Peace, Love, and the Creative Revolution

H. The 1970s I. The Designer J. The Second Nineties

K. The 00s

3. Describe how technology has impacted advertising.

4. Explain the concept of advertainment and its implications.