1. Explain the concept of marketing strategy planning.

2. Differentiate between target marketing and mass marketing.

3. Explain the concept of a marketing mix and discuss each of the following marketing mix variables:

A. Product B. Place C. Promotion D. Price

4. Discuss each of the following types of opportunities a marketer might pursue:

A. Market penetration B. Market development C. Product development

D. Diversification

5. Explain each of the following terms as they relate to marketing strategy planning:

A. Best Practices B. Competitive Advantages

6. Describe some of the international opportunities a marketer may pursue.