LAMBUTH UNIVERSITY

International Marketing

IBS 3203/MKT 3203

VJN 321

Monday, Wednesday, Friday 11:00 a.m. – 11:50 a.m.

Fall 2007

 

Instructor:                              Amy W. Halters

Office:                                     308 Varnell Jones

Phone:                         731-425-3244

E-mail:                                    halters@lambuth.edu

 

Office Hours:             Monday                       10:00 a.m. – 11:00 a.m.

                                    Tuesday                       9:30 a.m. – 2:00 p.m.

                                    Wednesday                  10:00 a.m. – 11:00 a.m.

                                    Thursday                      3:30 p.m. – 6:00 p.m.

                                    Friday                          10:00 a.m. – 11:00 a.m.                                                                                    and by Appointment

 

Add/Drop Date:                     August 30th / October 22nd  

 

It is the responsibility of each student to read and understand this syllabus.  If you have questions, please direct them to the instructor.

 

Required Textbook:  Philip R. Cateora and John L. Graham, International Marketing, 13th edition, McGraw-Hill/Irwin, 2007.

 

Course Objectives: 

1)      To develop a basic understanding of the bases and promotion of international trade, organizations important in international marketing, as well as impacting forces, methods, techniques and financial features of international marketing;

2)      To demonstrate skills to communicate effectively in a domestic and global business environment.

 

Prerequisite:  Principles of Marketing , MKT 3033

 

Attendance and Participation:  Students are expected to attend class and participate in class discussions.  Think of yourself as a professional businessperson and attend class regularly just as you will go to work regularly.  Class absences in excess of two unexcused absences will result in a letter grade drop of your final course grade.  Additional unexcused absences will result in additional letter grade drops for each set of two unexcused absences.  (3 unexcused absences – drop 1 letter grade; 5 unexcused absences – drop 2 letter grades; etc.)  The class discussions add to and elaborate on the curriculum.  Students are encouraged to share their thinking on a voluntary basis.

 

Examinations:  Six examinations will be given.  Each exam will consist of a variety of types of questions.  Sources for exam questions may include the textbook, lectures, class discussions, students’ presentations, guest speakers, films, etc.

 

Make-up Exams:  Make-up exams are highly discouraged.  Such exams will be given only if students have an excused absence (See “Excused Absences”).  The make-up exam must be rescheduled prior to the absence when the absence is foreseen and no later than the first return class period when the absence is unforeseen.  Failure to reschedule and take the make-up exam will result in a grade of zero for that exam.

 

Excused Absences:  An absence will be deemed “excused” for any of the following:

·        University affiliated absence, such as athletics, music, arts, etc.

·        Absence accompanied by a note from the University nurse or Physician for the days in question.

·        Family emergency, such as hospitalization of immediate family member or death.  This does not include lack of transportation, sick child/parent/sibling, work scheduling conflict, traffic delay, or other routine conflict.

 

Grading System:

Your performance will be evaluated as follows: 

 

Examinations (6@ 10% each)   60%

Assignments                                         15%

Country Analysis                                  15%

Market Analysis                                    10%

                                                            100%

                                                                       

 

Grading Policy:                      A = 90% - 100%, B = 80% - 89%, C = 70% - 79%

                                                D = 60% - 69%, F = Below 60%

 

Country Analysis Project:  This project will be worth 15% of your total grade.  Your country analysis (following the cultural and economic outlines found in the Appendix of your text, pg. 586 and 588) will be submitted at the beginning of class on the date due in typewritten form and presented in a class briefing (short presentation). The briefing should not be a recitation of mind-numbing statistics but rather an interesting, professional presentation of the country characteristics that would be of interest to most marketers.  The details of the report format and the choices of countries will be discussed during class.  This project will be done individually.  Late papers will not be accepted and students failing to submit a paper when due will receive a zero for the assignment.

 

Market Analysis Project:  This project will be worth 10% of your total grade.  This analysis will be presented in a typewritten report (15-25 pages) submitted at the beginning of class and as a professional presentation.  The choice of product and details of the assignment will be discussed in class.  Late papers will not be accepted and students failing to submit a paper when due will receive a zero for the assignment.  The guidelines for the market analysis are on page 590.  In addition, your market analysis must provide a brief market entry strategy.

 

General Information:  No eating or drinking in the classroom.  In addition, the reading of newspapers, magazines or other textbooks is prohibited.  Student participation in class discussion is encouraged at all times.

 

Academic Integrity Policy:  Each student is expected to adhere to the University’s Academic Honesty Policy.  Plagiarism will not be tolerated.  All work graded on an individual level is expected to be done honestly and independently of other students.  Failure to comply will result in a score of zero for the work in question.

 

Lunch with the Pros/Distinguished Lecturers

You may earn ½ of a percentage point toward your final grade for attending each Lunch with the Pros/Distinguished Lecturer speaking events and turning in a one page summary of the event.  Summaries are due the class period after the event.

 

Questions:  If you have problems or questions related to the course, I encourage you to ask questions in class or see me during posted office hours or by appointment to assist you as soon as possible.

 

Tentative Class Schedule

 

Below is the tentative schedule of class topics and assignments.  I reserve the right to alter the schedule as circumstances may require.  All changes will be announced in class.  Students not attending class are responsible for obtaining this information.

 

WEEK & DATE

TOPICS

ASSIGNMENTS

1.      August 22 & 24

Intro, Course Overview, Ch 1

Read Chapter 1

2.  Aug 27, 29, 31

Chapters 2 & 3

Read Chapters 2 – 3

3.  September 5

Chapter 3

Read Chapters 3

3.  September 7

Exam 1

Chapters 1-3

4.      Sep 10, 12, 14

Chapters 4 & 5

Read Chapters 4 & 5

5.  Sep 17, 19, 21

Chapters 6 & 7

Read Chapters 6 & 7

6.  Sep 24

Chapter 7

Read Chapter 7

6.  Sep 26

Exam 2

Chapters 4-7

6. Sep 28

Chapter 8

Read Chapter 8

7.  October 1, 3, 5

Chapter 9

Read Chapter 9

8.  October 8, 10

Chapter 10

Read Chapter 10

8.  October 12

Exam 3

Chapters 8-10

9.  October 15

NO CLASS

FALL BREAK

9.  October 17 & 19

Class Presentations – Country Analysis

Class Presentations – Country Analysis

10. Oct 22, 24, 26

Chapters 11 & 12

Read Chapters 11 & 12

11. Oct 29, 31

Chapter 13

Read Chapter 13

11. November 2

Exam 4

Chapters 11-13

12. November 5, 7, 9

Chapters 14 & 15

Read Chapters 14 & 15

13. Nov 12, 14

Chapter 16

Read Chapter 16

13. Nov 16

Exam 5

Chapters 14-16

14. Nov 19

Chapter 17

Read Chapter 17

14. Nov 21 & 23

NO CLASS

THANKSGIVING HOLIDAY

15. Nov 26, 28, 30

Chapters 18 & 19

Read Chapters 18 & 19

16. December 3, 5

Class Presentations – Market Analysis

Class Presentations – Market Analysis

17.  December 10

FINAL EXAM 10:30 a.m. – 12:30 p.m.

FINAL EXAM