Recreation &
Sport Marketing
HHP 3113
Amy
Lally, Instructor
(731) 267-4156
Office Hours:
Available by appointment
Required Text
Mullin, B., Hardy, S., and Sutton, W. 2007. Sport Marketing
(3rd edition). Human Kinetics.
Course Description
Recreation
& Sport Marketing presents an overview of
the various techniques and strategies used in meeting the wants and needs of
consumers in the sport industry as well as understanding how sports can be used
to assist in the marketing of other companies and products.
Course Objectives
Upon
satisfactory completion of the course, you will be able to do the following:
- Know marketing terminology and theory related
to the sport industry.
- Comprehend sport marketing theory and how it
can be used in the sport industry to meet the wants and needs of the sport
consumer.
- Apply sport marketing theory and strategies in
developing sponsorship proposals and completing application assignments.
- Analyze case studies in sports to determine if
decisions made by the sport marketers were effective ones.
- Evaluate the sport marketing strategies of
professionals as well as fellow students through critiquing the
professionals’ work and students’ assignments.
|
Tentative Course Schedule |
||
|
Date |
Topic |
Assignment |
|
1/11/2008 |
Student/Teacher
Introductions Review
Syllabus & Course Expectations Mid-Term
Project Assignment* Final
Exam Project Assignment* |
Review
Chapter 1 |
|
1/14/2008 |
The
Special Nature of Sport Marketing |
Chapter
1 Assignment #1 |
|
1/16/2008 |
The
Special Nature of Sport Marketing, cont. Review
Chapter 1 Assignment #1 |
Chapter
1 Assignment #2 |
|
1/18/2008 |
The
Special Nature of Sport Marketing, wrap up Review
Chapter 1 Assignment #2 |
Review
Chapter 2 Chapter
2 Assignment #1 |
|
1/21/2008 |
Martin
Luther King, Jr. Day |
|
|
1/23/2008 |
Strategic
Marketing Management Review
Chapter 2 Assignment # 1 |
Chapter
2 Assignment # 2 |
|
1/25/2008 |
Strategic
Marketing Management, wrap up Review
Chapter 2 Assignment # 2 |
Review
Chapter 6 |
|
1/28/2008 |
Market
Segmentation |
Chapter
6 Assignment #1 |
|
1/30/2008 |
Market
Segmentation, wrap up Review
Chapter 6 Assignment #2 |
Chapter
6 Assignment #2 |
|
2/1/2008 |
No
Class… |
Email
Assignment # 2 by noon Review
Chapter 7 |
|
2/4/2008 |
The
Sport Product |
Chapter
7 Assignment #1 |
|
2/6/2008 |
The
Sport Product, cont. Review
Chapter 7 Assignment #1 |
Chapter
7 Assignment # 2 |
|
2/8/2008 |
The
Sport Product, wrap up Review
Chapter 7 Assignment #2 |
Study
For Test #1 |
|
2/11/2008 |
Test
#1 (Chapter 1,2,6, and 7) |
Review
Chapter 8 Chapter
8 Assignment #1 |
|
2/13/2008 |
Review
Test #1 Mid
Term Project Due Managing
Sport Brands Review
Chapter 8 Assignment #1 |
Chapter
8 Assignment #2 |
|
2/15/2008 |
Managing
Sport Brands Review
Chapter 8 Assignment #2 |
Review
Chapter 9 |
|
2/18/2008 |
Licensed
and Branded Merchandise |
Chapter
9 Assignment #1 |
|
2/20/2008 |
Licensed
and Branded Merchandise, cont. Review
Chapter 9 Assignment #1 |
Chapter
9 Assignment #2 |
|
2/22/2008 |
Licensed
and Branded Merchandise, wrap up |
Review
Chapter 10 |
|
2/25/2008 |
Pricing
Strategies |
Chapter
10 Assignment #1 |
|
2/27/2008 |
Pricing
Strategies, cont. Review
Chapter 10 Assignment #1 |
Chapter
10 Assignment #2 |
|
2/29/2008 |
Pricing
Strategies, wrap up Review
Chapter 10 Assignment #2 |
Review
Chapter 11 |
|
3/3/2008 |
Promotions |
Chapter
11 Assignment #1 |
|
3/5/2008 |
Promotions,
wrap up Review
Chapter 11 Assignment #1 |
Study
for Test #2 |
|
3/7/2008 |
Test
#2 |
Enjoy
Spring Vacation! |
|
3/10/2008 |
Spring
Vacation |
Campus
Closed |
|
3/12/2008 |
Spring
Vacation |
Campus
Closed |
|
3/14/2008 |
Spring
Vacation |
Campus
Closed |
|
3/17/2008 |
Review
Test #2 Sales |
Review
Chapter 12 Chapter
12 Assignment #1 |
|
3.19.2008 |
Sales,
wrap up Review
Chapter 12 Assignment #1 |
Review
Chapter 13 |
|
3.21.2008 |
Good
Friday |
Campus
Closed |
|
3.24.2008 |
Promotional
Licensing and Sponsorship |
Chapter
13 Assignment #1 |
|
3.26.2008 |
Promotional
Licensing and Sponsorship, cont Review
Chapter 13 Assignment #1 |
Chapter
13 Assignment #2 |
|
3.28.2008 |
Promotional
Licensing and Sponsorship, wrap up Review
Chapter 13 Assignment #2 |
Review
Chapter 17 |
|
3.31.2008 |
Coordinating
and Controlling the Marketing Mix |
Chapter
17 Assignment #1 |
|
4.2.2008 |
Coordinating
and Controlling the Marketing Mix, cont Review
Chapter 17 Assignment #1 |
Chapter
17 Assignment #2 |
|
4.4.2008 |
Coordinating
and Controlling the Marketing Mix Review
Chapter 17 Assignment #1 |
Review
Chapter 18 |
|
4.7.2008 |
The
Legal Aspects of Sport Marketing |
Chapter
18 Assignment #1 |
|
4.9.2008 |
The
Legal Aspects of Sport Marketing Review
Chapter 18 Assignment #1 |
Chapter
18 Assignment #2 |
|
4.11.2008 |
The
Legal Aspects of Sport Marketing Review
Chapter 18 Assignment #2 |
Review
Chapter 19 |
|
4.14.2008 |
The
Shape of Things to Come |
Chapter
19 Assignment #1 |
|
4.16.2008 |
The
Shape of Things to Come, cont. Review
Chapter 19 Assignment #1 |
Chapter
19 Assignment #2 |
|
4.18.2008 |
The
Shape of Things to Come, wrap up Review
Chapter 19 Assignment #2 |
Study
for Test #3 (Chapters
12,13, 17,18,19) |
|
4.21.2008 |
Test
#3 |
Work
on Final Project |
|
4.23.2008 |
Review
Test #3 Q
& A for Final Project |
Work
on Final Project |
|
4.25.2008 |
Free
Day to Work on Project |
Work
on Final Project |
|
4.28.2008 |
Final
Project Presentations |
|
|
4.30.2008 |
Final
Project Presentations |
|
It
will be imperative for reading assignments to be completed in order to fully
benefit from in-class discussions. These reading assignments will be a key
component for future success on the tests and projects.
Method of Evaluation
|
|
Points |
|
|
Chapter Tests (3) |
200 points
each |
600 |
|
Chapter Assignments (24) |
5 points each |
120 |
|
Projects (2) |
140 points
each |
380 |
|
Total Possible Points |
1100 |
|
Grading Scale
|
Letter Grade |
Range % |
Points |
|
A |
90 - 100 |
990 - 1100 |
|
B |
80 - 89 |
880 - 989 |
|
C |
70 - 79 |
770 - 879 |
|
D |
60 - 69 |
660 - 769 |
|
F |
Below 59 |
Below 659 |
Points
will determine the letter grade. Rounding will not be a factor in determining
numeric range, as far as the letter grade is concerned.
Class
Attendance
Students
will be allowed 3 unexcused absences per semester. All further absences or
arriving more than 15 minutes late will reduce the student’s final grade by 10
points on each occurrence. After 6
unexcused absences or tardies, student will automatically fail the course.
Academic
Integrity
Academic
honesty is expected at all times. It is essential in all pursuits of learning.
Academic dishonesty includes cheating, plagiarism, and falsification of data or
information related to course assignments or activities. Cheating includes the
giving or receiving of unauthorized help on quizzes, examinations, or
out-of-class assignments; stealing, buying, or selling of an examination before
it has been administered; OR the altering of an assignment or the instructor’s
comments on an assignment after the work has been graded, for the purpose of
improving a grade.
Plagiarism
includes submitting material as one’s own without indicating the source if it
is not original. Any student who is a party to academic dishonesty is equally
guilty, whether having given or accepted assistance.
Students with
Disabilities
If a student has
a documented disability and wants a learning accommodations plan, the students
should contact the Director of Student Disability Services, second floor of
Wilder Student Union at 425-3297.